Selasa, 28 Februari 2017

You Haven't Earned the Right to Sell to Me!

How often do people try to sell us something before we have expressed an interest, have a desire, or are in the market for what they have? It seems the standard for many salespeople is to try to sell to anyone and everyone regardless of the interest level. 

When someone attempts to sell us something before we have expressed an interest, the initial thought may be, “Why would I buy from you? You haven’t earned the right to sell to me!” 

The fact of the matter is that selling, both online and off, is about determining if there is a need before ever attempting to match a buyer with a product or service. It is about providing enough information for the buyer to make the best decision based on their needs. And it is about gaining trust. The most successful sales professionals are those who are a resource before they are a vendor. 

Having been in both brick-and-mortar and online sales and marketing for many years, it never ceases to amaze me how many people try to sell without determining the customer’s needs. They don’t seem to realize that the better the match, the more likelihood for return business. The better the match, the more trust gained. If you depend on repeat business or referrals, trust is absolutely a factor in your customer’s decision to come back to you when they need your product or service. 

Anyone who has been in business for an extended period of time (or plans to be) would be hard pressed to believe otherwise. Whatever you are selling, the buyer’s experience from the initial visit and/or purchase will likely determine whether or not they will ever purchase from you again. 

When a customer has a great experience from the beginning the chances of them turning into a repeat buyer is more likely. It is a proven fact: it is more cost effective to have repeat buyers than it is to constantly seek out new customers. That is not to say you shouldn't be adding new clients as part of your business model. Building trust with existing clients will add to your conversion rate more consistently. 

What is often missed in the equation of sales and marketing is the lifetime value of a customer. Once the initial sale is made they are forgotten. With proper care, a one-time or occasional buyer can turn into a loyal buyer. And loyalty is more often than not based on trust. 

We live in a “try before you buy” society. Because of this many buyers use what is referred to as the buying ladder. The buying ladder is very applicable to brick-and-mortar sales as well as Internet sales. 

Before buying a high ticket item, buyers will "test the waters.” This can be done in a number of ways: by test driving a car, taking a tour of a home, asking friends and associates for a recommendation. When purchasing on the Internet it can be downloading a free information item or buying an inexpensive product from a website to test out the level of service, quality of product, delivery time, quality of information (in the case of an information product), and response time. It may even depend on the buyer’s “gut feeling.”  What are your own buying habits? What process do you go through before making the decision to buy? 

When you gain trust people want to do business with you. And they want to tell others about the experience. Have you heard the expression that if someone has a bad experience they will tell more people about that experience than they do a good one? I can’t say that I necessarily agree with this statement. There are occasions when I have heard people rave about a great experience over and over again. 

Buying decisions are made for a number of reasons, but they ultimately depend upon whether or not the buyer trusts the process. And if they trust you. It is through the process of building trust that we have earned the right to sell.

You can Earn Money by Blogging!

Indeed this is true. If the first outburst of blogging in the Internet was introduced for hobbyists, now, you can enjoy doing it, while earning thousands of dollars.

Yes, truly and surely, you can make money blogging. Realistically, the most you can make is a few hundred dollars a month that cannot be found on trees or scoffed at. Nowadays, the Chillicious, a social network of bloggers, have provided more options and ways wherein you can maximize your earning potential by blogging.

Do you want to make money blogging? Then, choose an ideal blog site that will cater to your requirements for a blog, sign up, create a blog and publish it right away! Blogging sites allow you to build blogs according to your tastes. Others have HTML and link options. Others have customized templates where you can change your blog page's color and design.

In between signing up and creating a blog, though, you must know what subject to blog about. Your subject is an important consideration, so take your time conceptualizing before jumping into the fray. If you must know, the subject will be the determining factor how much money you can earn with the blog you're going to create.

Try to look for subjects or topics that pay more from per click among others. Check out Google AdWords and AdSense to know how much each clicks on a subject costs. Google AdSense then allows you to place ads on your blog. Once a user happens to open your blog and click on the advertisement, you will earn money on it. Just that!

Once your offering is announced to companies, consequently, they will contact you for an ad space on your blog. Google, meanwhile, will place any ad that has keywords related to your blog. Any which way, you are guaranteed to earn.

Other ways to secure earning from your blogging activities is to become an affiliate partner to another company. There is a popular affiliate program, which provides commission to its partners for every click on the ad, placed on their site/blog. You will also get a percentage from the sale of their product made in your blog.

There are plenty of affiliate programs with varied commission percentages. Others even offer profit sharing.

If you are blogging for a specific cause, you still can take advantage of it in a positive way. You can earn money blogging for a cause. You can ask people to give donations for a specific cause, though most of it will go to you.

You can use the PayPal donation button and put on your site. There is also Amazon with its honor system that sets up a donation button for you.

Are picking up nice ideas already? Well, here is one you will definitely enjoy, how about making money through blogging about unique merchandise and then offering them up for sale simultaneously in your blog site?

There are people who would gladly spend for merchandise that are custom-made, unique and totally out of this world! Edit your blog headline into a catchy one, create your very own logo and then offer up these kinds of items with your logo in it. It will be a sort of brand tag.

There are online companies that allow you to design your own items and those that allow you to custom design your logo, too. You will see how it will boost your blog once people start wearing and using your items with your logo attached in it.

Do not just concentrate on one way of money – earning opportunity. You can even combine these methods and earn more.

As the develops, evolves and takes with it lots of internet users, so as earning opportunities increase by blogging. Just think, you will enjoy blogging as a hobby and earn in the outset, too!

You Don't Have To Quit Your Job - To Be Your Own Boss

I'm constantly seeing articles about how you should quit your job and start your own business. I wont' argue with that -- being your own boss is a terrific experience and can give you the time and financial freedom you've always wanted.

But the plain truth is that most of us NEED our jobs to pay the mortgage, the rent, our car payments, insurance premiums -- you name it! If we didn't have that check coming in on a regular basis, we'd probably be living on a street corner somewhere.

Traditionally, you would have to save a little each month for years to get enough to live on while you start your business. Another way to do it would be to work for someone else in the same business you want to start. You can learn the ropes while still earning a paycheck. When it's time to quit and begin your business, you'll be miles ahead.

But let me give you a more modern alternative that works better than any of these: work a part-time job from home that lets you build a FULL-TIME income. You keep working your regular job while you start your part-time business on the weekends, after work, or in the morning before you go to work.

Even a few years ago this would have been a slow way to get your business started. But now, incredible online automation and outsourcing lets you run your home-based business in as little as an hour per week.

How does that work? Let me show you.

Instead of calling, advertising, and sending letters to prospects, you can let fully automated online sites gather hot leads for you. Then, instead of spending hours in meetings and phone chats, you can have those leads automatically turned over to a professional sales team who turns the serious leads into paying customers.

About all you have to do is collect your commissions. And these days, those commissions can be HUGE. Forget the $20 and $50 paychecks you got in the past. These days modern automated systems can deliver $1,000 to $3,000 or more PER SALE!

Think about it for a minute. Using this type of automated/outsourced strategy, you could keep your current job while you earn an even larger income working just a few hours per week in your spare time.

This is a great way to either begin a fun, serious business of your own, or simply DOUBLE or TRIPLE the income you're bringing in with your current job.

Keep your job AND be your own boss if you like. It's all possible today on the Internet.